EarGlue Retail Overhead Messaging: Effective On Site Customer Communications
Research on retail store atmospheres suggests that appropriate background music enhances the customer shopping experience. Additionally, overhead messaging and customized advertising catered to your store further enhances the customers’ experience and encourages them to spend more time in the store, engage a store’s associates, and ultimately make more purchases.
EarGlue overhead messaging provides a communication source that is informative, but not threatening to a shopper. Through custom messaging, you can inform your customers about special promotions, new lines of products, and financing offers, moving high-profit product or cross selling additional products or services. And because these messages are delivered by your EarGlue Harmony messaging system, and not directly from a sales associate, these sales promotions are not perceived as a threat.
The right message at the right time has the power to stimulate a customer’s willingness to spend at the point of purchase!