Music On Hold - Does it Deliver?
Contact us to click to learn more about
music on hold vs. on hold messages.
Many businesses implement music on hold
alone. But when your customers hear only on hold music, does
it really provide any value to your business? According to
two recent, independent surveys, eighty-eight percent of all
callers prefer on hold messages to other options, including
just music on hold. Up to twenty percent of callers who hear
an on hold message make a purchase or decision based upon
the information heard while holding. And ninety percent of
on hold marketing service customers confirm that on hold messages
increase revenues and product awareness. On hold music by
itself simply cannot deliver these kinds of results.
If your music on hold system is failing
to reach this incredible potential as a customer relationship
management tool, please contact us.
Music on Hold vs. On Hold Messages
Ultimately, your on hold service, just
like any other marketing tool, should be judged on what it
can do for you and your business. Below are just a few of
the benefits that make EarGlue a better way to hold callers
than on hold music:
- reinforces your advertising campaigns.
- promotes special/seasonal events or products.
- saves staff time with messages that answer frequently
asked questions.
- mentions important manufacturers or product lines you
represent.
- cross-sells products your sales force may not have time
to mention.
- increases customer knowledge about your business.
In addition, on hold messaging has been
proven to:
- enhance a company's image.
- decrease caller hang-ups and agitation.
- keep callers interested.
- stimulate new sales.
Again, music on hold by itself simply cannot offer these benefits.
Earglue Message On Hold
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